Just because you’re over a certain age (ahem) and like clothes that don’t cripple you, that doesn’t make you boring.  BUT Cotton Traders and their audience were very much labelled with this perception. They needed an idea that would create brand reappraisal and attract a younger audience without losing the loyal customers who have loved them for years. 

Our platform showed both the brand, and its customers (new and existing) were far more exciting than they might appear. We’re talking to you Debra, aged 65 and still lovin Ibiza trips…

Full of Surprises became less a platform idea and more a spirited statement that Cotton Traders and those who wear it, are anything but predictable and you underestimate them both at your peril.