SO FUSSY? SOFOLOGY

By uncovering a strong human truth about our core customers, we translated audience mindset into a simple, distinctive creative idea that gave the brand meaning and relevance across the purchase journey. That clarity became a business growth accelerator as people started to think differently about the brand. Fussy also became a fantastic internal rallying position for staff in all parts of the business from store to head office to delivery really setting Sofology apart from the brands on the retail park.