The other prostate check

One man dies of prostate cancer every 45 seconds in the UK. If more men were tested, more would live. But testing is often avoided because of a misconception we needed to correct.

THE DISRUPTION\

Using billboards, we showed giant close-ups of where a prostate check is taken from.

The arm. Despite what many people believe, a finger up the bottom is not the only way of testing prostate health. Instead, it’s often done with a simple blood test. These billboards ran across London during Prostate Cancer Awareness Month 2024.