Rebranding the Hut

It’s been a privilege to work with a world-renowned brand like Pizza Hut for over four years, creating design for print, press, outdoor and AV for above the line brand campaigns.

When considering Americana heritage – neon signage always a big part of the visual. The beauty of the neon sign was that you could twist those glass tubes into any shape you wanted, as such we delivered a brand language with a huge amount of scope for the design team to create typographic masterpieces each with their own identity whilst staying true to our vision. The simple, vibrant neon placed on black with food photography showing movement has become unmistakable in the sector and fully embodies the mantra of ‘freedom’.