PAPYRUS

Masks

In Covid times, masking your face can save your life.

But masking your emotions can have the opposite effect. Because many people who are struggling with their mental health sometimes keep it to themselves. Giving the outward appearance that they’re happy and coping when in reality they’re not.

So we created a topical campaign to highlight these issues and position Papyrus, a charity for the prevention of young suicide, as the people who can help.

3