Michelin Laboratory
How do we talk about Michelin tyres in Kwik-Fit dealerships across the UK in an engaging way? By creating Alpha & Beta, two wacky tyre-testing robots, to do it for us of course! Created entirely by our in-house production team Sting Films, this series of CGI short films brings the world of Michelin to life in a humorous, engaging way…
MICHELIN
