46% of men think a prostate test means a finger up the rectum, when it can be a simple blood test. So, they avoid it, miss the chance for an early diagnosis and sometimes die unnecessarily. Prostate cancer charity, Prost8 UK wanted to correct this misconception.

To guys involved we used humour, retro gaming and a world first - a DOOH game that people played with their BUTTS. 

Advanced skeletal tracking technology meant the players could stand before DOOH sites, shake their butts, and as if by magic, move the butts on screen to Dodge the Fingers in the game. Allowing the public to play and learn about life-saving prostate cancer testing.