Challenge

We were asked to help stop steep brand and business decline and return the Park Christmas Savings business to growth. Say Hello to the Park Christmas Savings turkey ‘AKA’ Early Bird. Our strategy tapped into powerful audience tension – they love Christmas more than anything, but they just don’t have the funds to make it happen how they want to. By encouraging consumers to be early birds ie: start saving for next Christmas super early our platform addressed the challenge head on and made Park the Christmas Champions for thousands of people by helping alleviate the Christmas financial pressures without plunging them into debt. This campaign turned the business around from steep decline to the first year on year growth since 2018, this has continued year on year. It’s all gravy thanks to a turkey.