To help stop steep brand and business decline and return Park Christmas Savings to growth. Say Hello to the Park Christmas Savings turkey ‘AKA’ Early Bird.

Our strategy tapped into a powerful audience tension – they LOVE Christmas, but don’t have the funds to make it happen how they want.

We encouraged customers to be ‘early birds’ ie: start saving for next Christmas super early. This platform addressed the challenge head on and made Park Christmas champions for thousands of people, by alleviating the financial pressures without plunging them into debt.

This campaign turned the business around giving them the first year on year growth since 2018 and this has continued. Happy Xmas all round.