BRAND\DESIGN

Packaging

‘The Shelf’ is the main advertising space for some brands. So packaging design has to say as much about the brand as it does about the product. It has to stand out, be remembered and make people choose that product over everything else.

Calling all account handlers, who are SO much more than account handlers. Fancy building brands like Alton Towers, Beaverbrooks and David Lloyd Clubs? We’re ready and recruiting. Apply now via email: mcr-recruitment@tbwamcr.com ...

Happy New Year 🥳

We've taken a look back at 2022 as we welcome in 2023.

🔗Follow the Link in the Bio for the full video 🔗

#happynewyear2023
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Best wishes to you and yours this Christmas. And health and happiness for 2023.

Wishing you time well-spent with the ones you love.
From all of us at TBWA\MCR.

🎄🎅🏻⭐️🫶🏻
#tbwachristmas #christmascard #tbwa #agencychristmas
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❄️ The thought of stepping out on a tennis court in winter and freezing your tennis balls off doesn’t seem quite so appealing. ❄️

✅ Luckily, David Lloyd Clubs and their 617 indoor courts have the solution, meaning you can play all year round.

Anyone for tennis? 🎾

#tennis #davidlloydgym #anyonefortennis #tbwa
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We dropped the first 2023 Christmas TV Advert. Take a look through our grid to discover the 'making of' and more amazing 3D animations produced by Sting Films.
#BeAnEarlyBird
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This shot breakdown shows the process for animating our Early Bird character along with the various render passes that make up the final image.

This was our team's first use of @OTOY Octane Render's new Photon Tracing mode to create realistic disco ball lighting which worked a treat! #BeAnEarlyBird
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"TBWA have delivered that with the fantastic dancing turkey concept, which is bound to hit the spot with existing customers as much as our new ones joining us for 2023 and new Park customers.” - Katherine Scott, Director of Marketing at Appreciate group.

Follow the link in our Bio to read the full press release! #BeAnEarlyBird
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#BeAnEarlyBird

Follow the link in our bio explore further!
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Sorry to ‘Roast’ the rest of aspiring earlier releasers, but we got there first. #BeAnEarlyBird

We’ve shown the benefits of being an ‘early bird’ when it comes to planning for Christmas through the unlikely protagonist of a care-free dancing turkey.
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Park Christmas Savings 2023 Ad

Park Christmas Savings has won the race to launch the first Christmas ad of the season by launching its Christmas 2023 ad on the 1st of December– possibly the earliest Christmas ad ever! #BeAnEarlyBird

Enjoy our favourite collection of stills from this all CGI advert created by our 3D/Animation specialist Phil, @twitchypixel !
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NEWS REPORT 🚨

During our live event, the wonderful @alexalee_____ reported live to cover the ongoings at Nemesis.
We couldn’t have asked for a better performance and edit from @bravenewbeast 🙌🏻🙌🏻

Shout out to @becci_nadin for directing and bring your own vision to life👏🏻

@altontowers #Nemesis #Phalanx #Altontowers
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PHALANX SPOKESPERSON SHOOT 🚨

An incredible fireworks screen takeover! 🙌🏻

Following the Fireworks, the lawns at Alton Towers are packed with guests - so we didn’t want to miss the opportunity to address a mass audience with our content.

Cue our Spokesperson video! @dickiehand Did an incredible job of bringing our vision to life and allowing us to engage an audience with a powerful message.
Supported by captivating sound effects by @deancovill

🚨
Shout out to @therosetintedspectacle for playing our Phalanx security perfectly 👌🏻

@altontowers #Nemesis #Phalanx #Altontowers
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B-ROLL 🚨

Incredible content shot by @bravenewbeast which is too good not to share 🚨

Shout out to @gary.hulme & @daniel_bickerton for supporting and providing the best Art Direction for these epic shots 👏🏻👏🏻👏🏻

@altontowers #Nemesis #Phalanx #Altontowers
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