SKY CINEMA IDENTS

We needed to create a unifying idea that connects seven of Merlin Entertainments’ distinct attractions for a suite of idents as the first-ever sponsor of the entire Sky Cinema portfolio, using only existing footage. 

 The Disruption\

The following Contains…

Attractions entertain us just like the blockbuster movies do. 

So we created our own content warnings to flag the strong themes and unique personality of Merlin’s attractions, just like they were movies themselves.  

 From the thrills of Thorpe Park to the imagination of LEGOLAND, the wild nature of Chessington World of Adventures and the heavy use of armour at Warwick Castle. 

The idents run across Sky Cinema, Movies 24 and Sky Showcase on linear TV, VOD, and social.