Families don't just choose a day out. They choose the day out. Which means LEGOLAND® Windsor Resort had to work harder than ever to stand out when parents were planning precious time together.

The answer wasn't shouting louder. It was showing families exactly where imaginations come to life.

So, we teamed up with Sky's Family Movies on 5 to turn sponsorship idents into mini movie trailers. Using our ‘Where Imaginations Build & Build’ platform, we brought the magic of the resort to family’s home screens, with blockbuster-style storytelling, dramatic VO and cinematic music. Because if you're going to inspire family adventures, why not start before the opening credits?