HOSTILE DESIGN

HOMELESSNESS IS SPIKING

SECTOR

Charity
Public awareness

Most people walk past anti-homeless spikes every day without ever seeing them. For those forced to sleep rough, the spikes are impossible to ignore. We wanted to expose the harsh reality hidden in plain sight.

Alongside artist Stuart Semple, we turned hostile street architecture against itself. We placed posters of people sleeping in the exact locations where anti-homeless spikes had been installed, allowing the spikes to tear through the artwork and the ‘person’ lying there to reveal the cruelty of the design.

For us the most powerful way to make people see something was to stop letting them look away.

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CHALLENGE


Kinsale Shark
Awards Winner

Act Care
Awards Winner