Heide Park Demon’s Crypt - Sacrifices must be made

A new ride was arriving at Heide Park, but with it came a sinister backstory.

Many years ago, the villagers swore an oath.

To sacrifice visitors to the demons in the catacombs below to save themselves.

THE DISRUPTION\
We took the side of the villains and lured people to be sacrificed.

We started with catacomb tours posters and testimonials from the villagers themselves. The ride name ‘Demon’s Crypt’ wasn’t revealed.  Then things started to get a little uneasy. Missing Persons posters, found footage of villagers removing them were shared, videos of bloody hands, corpses being transported and demon eyes in grates, we really set the scene.

It wasn’t long till whistle-blowers released videos telling all.

The secret was out. It was all over TV, DOOH and socials media.

Now everyone knew what the villagers had tried to keep secret:

Sacrifices must be made.