Frozen pizza it’s a competitive market out there in the frozen aisle. You’re fighting fresh, own label, delivery, restaurant brands the shopping list is endless. Yeh, it’s tough. But when you’ve been tasked by pizza brand Goodfellas to redefine what their pizza means to mid-week family meals all without losing their modern take on the Italian-American ethos, you roll your sleeves up, grab a knife and fork and get stuck in. 

Turns out with brand-new recipes and authentic flavours, the brand idea was right in front of us. A mid-week meal with la familgia doesn’t just have to be good - it can be Goodfellas GOOOOOOD. So good it ignites a countrywide, globe spanning, interplanetary celebration of everything that makes Goodfellas so, well, gooooood.