Gardaland Resort on the banks of the idyllic Lake Garda, opened its gates in 1975. Over the years it became a part of Italian family culture, but by 2025 was starting to be forgotten.

We had to help Gardaland celebrate their 50th and remind Italians exactly why this theme park had a place in their hearts. We had to do it in a way that no other theme park could, in a deeply emotional (it is Italy after all) and non-conventional way.

 Enter Prezzemolo, a tiny green dragon and loved mascot of Gardaland. Brought to life for the first time in a real live action world, he helped remind people why Gardaland is (and always has been) a place that stays with you. Ti amo Prezzemolo!