FIGHTING KNIFE CRIME LONDON

CUTS

SECTOR

Charity
Public awareness

CAPABILITIES

Advertising

CHALLENGE

Knife crime has become another headline. Another statistic. Another number we scroll past. For Fighting Knife Crime London that indifference was the real challenge.

Because behind every graph, every statistic, is a young life that has changed forever. Instead of showing the numbers, we showed what they really look like.

We put a very real face to them and transformed statistics on cuts to policing, youth services and mental health support, into knife wounds across the faces of the young people those decisions affect most.

The message was impossible to ignore: more cuts don't just reduce funding. They create more victims. Because more cuts, sadly lead to more cuts.