THE MENSTRUAL HEALTH PROJECT
ENDOMETRIOSIS
SECTOR
Charity
Public awareness
CAPABILITIES
Brand creative platform
Advertising
Content strategy
Creative
CHALLENGE
Endometriosis. The excruciating gynaecological condition where cells similar to the womb lining escape and grow in places they don’t belong. There are around 190 million sufferers globally. Despite this number, many still don’t know what it is. Girls as young as nine are misdiagnosed and prescribed the contraceptive pill. And it can take on average, 8 years to be officially diagnosed.
Early diagnosis is critical to prevent long-term damage.
The Menstrual Health Project wanted to raise awareness and break the silence around symptoms that go unspoken. Together we created a film highlighting the horror of endometriosis. Released in time for Halloween, the film uses visceral images of flesh being torn from the inside of a pumpkin to represent the internal tearing and debilitating pain sufferers endure every single day.
200,000
460%
Reach increase
Increase in
website traffic