Most brands dread telling customers something they love is going away. We made it into the start of an even bigger story.

Rather than simply announcing the closure of the renowned Nemesis ride for major transformation, we reimagined its legendary mythology for a new generation. The Phalanx became the villain. Nemesis became the victim. And every twist, turn and 360 loop in the story built anticipation for what was coming next.

When ‘Nemesis Reborn’ finally arrived, fans didn't just witness the return of an iconic rollercoaster. They became part of its resurrection across a multi-channel campaign. Proving the best comeback stories are worth the wait.