Most attraction launches tell you why you should come. With the Curse at Alton Manor launch, we did the exact opposite.

Long before the doors to the new haunted house opened, we began telling the chilling story of the young girl trapped inside. Every twist, every mystery, every single hauntingly unsettling clue built anticipation, inviting audiences deeper into the legend while warning them to stay away.

From TV and OOH to lenticular bus panels, UV murals and haunting site takeovers, we turned a ride launch into an unfolding horror story. Because sometimes the best way to get people through the door is to tell them not to open it.