Adventure is calling.

German theme park Heide Park Resort wanted to make themselves synonymous with thrilling days out for all ages.

THE DISRUPTION\

By turning the Heide Park logo itself into one continuous scream, we showed that if you’re looking for pure excitement and exhilaration, it’s literally got their name on it.

 'Owning' thrills was a great way of helping Heide really stand for something, and stand out from competitor parks, so we brought it to life in lots of different ways.

Whether that was animating our Heide Paaaaaaaaaaaaark screams up and down rollercoasters and rides in TV and social, or instantly grabbing the attention in outdoor and print, ‘Adventure is calling’ proved the perfect rallying cry for thrill-seekers everywhere.